Umaibo: The Beloved Japanese Snack Everyone Grows Up With

🧀 What Is Umaibo?

Umaibo (“delicious stick”) is one of Japan’s most iconic dagashi—cheap, nostalgic snacks loved by kids and adults alike.
First released in 1979, Umaibo is a long, cylindrical corn puff snack that has been enjoyed for decades thanks to its affordable price — originally 10 yen per stick (now 15 yen).

The classic Cheese and Corn Potage flavors are the most popular, but there have been over 60 varieties so far, including seasonal and regional limited editions.

Almost everyone in Japan has tried Umaibo at least once, making it a true national snack.

In Japan, dagashi refers to inexpensive, fun snacks typically sold for children — and Umaibo is considered the ultimate example of this tradition.

🍽️ What Does Umaibo Taste Like?

Umaibo has a light, crunchy texture with bold, addictive flavors that make it hard to stop at just one.
Each flavor gives a totally different vibe — here are a few must-tries:

Corn Potage – sweet, creamy, and super comforting. Kids (and adults!) love this one.
Mentai (spicy cod roe) – a little spicy and rich, perfect for those who like stronger flavors or enjoy snacking with drinks.
Cheese – smooth, savory, and perfectly balanced. It’s the most classic Umaibo flavor for a reason!

Umaibo2 — With its light, crispy texture and bold seasoning, it’s hard to stop at just one.Each flavor has a different intensity and lingering taste, making it fun to compare them!

anny

I’m all about the Cheese flavor!
My husband goes for Mentai (spicy cod roe), and our 4-year-old daughter is obsessed with Corn Potage!

🏆Recommended Ranking TOP 5 (2025 Edition)

Corn Potage – Perfect balance of sweetness and saltiness.
Mentai (Spicy Cod Roe) – Rich and slightly spicy; also popular as a snack with drinks.
Takoyaki – Authentic sauce flavor with a hint of green seaweed.
Cheese – Classic flavor, creamy and rich.
Vegetable Salad – Light and refreshing; highly popular among wome

📦Basic Information About Umaibo (As of October 2025)

Price: 15 yen (tax in)
Shelf Life: About 120–150 days (varies by product)
Where to Buy: Supermarkets, convenience stores, etc.
Availability: ★★★★★ (very easy to purchase)
Official Website:https://www.yaokin.com/products_search/umaibo

anny

Be sure to try it when you come to Japan!